Title: Associate Professor
E-mail: chenyun135@126.com
Research Interests: Green and sustainable development, digital marketing, technological innovation, and risk management.
Personal Profile
Chen Yun, female, born in December 1978, is a native of Haining, Zhejiang Province. She is an Associate Professor in the Department of Marketing at the School of Management, Wuhan University of Technology. She received her Ph.D. in Management Science and Engineering from Wuhan University of Technology in 2008. She was a visiting scholar at Tilburg University in the Netherlands in 2010 and at the University of Pittsburgh in the United States in 2016. She has previously served as the Director of the International MBA Education Center of Wuhan University of Technology and as the Head of the Department of Marketing at the School of Management.
Representative Research Projects
National Social Science Fund of China: Research on the Mechanism of Four-Chain Integration for Industry–University–Research Collaborative Innovation, 2017–2020, completed.
Key Soft Science Research Project of Hubei Province: Research on Building a Talent Hub for Scientific and Technological Innovation to Support High-Quality Development in Hubei, 2020–2021, completed.
Soft Science Research Project of Hubei Province: Research on the Models and Strategies of University Innovation Teams Supporting Innovation-Driven Development in Hubei, 2014–2015, completed.
Soft Science Research Project of Hubei Province: Dynamic Monitoring Research on High-Level Talent in Key Industries of Hubei Province, 2010–2011, completed.
Courses Taught
Undergraduate Courses:
Service Marketing and Management
Digital Marketing Strategy
Emotional Intelligence for Sales Professionals, Teamwork and Leadership Training
Online Marketing (for international students)
Graduate Courses:
Advanced Marketing
Frontiers in Service Marketing
Project Management (for international students)
Business English (MBA)
Technical English (MEM)
Representative Publications (English & Chinese Journals)
SSCI / SCI Publications
Emergency and Disaster Management—Crowd Evacuation Research. Journal of Industrial Information Integration, Vol. 21, 2021. https://doi.org/10.1016/j.jii.2020.100191 (SSCI)
Technological Entrepreneurship in Science Parks: A Case Study of Wuhan Donghu High-Tech Zone. Technological Forecasting and Social Change, Vol. 135, 2018, 156–168. https://doi.org/10.1016/j.techfore.2018.01.021 (SSCI)
Effect of User Involvement in Supply Chain Cloud Innovation: A Game Theoretical Model and Analysis. Journal of Global Information Management (JGIM), 2020, 28(1), 23–38. https://doi.org/10.4018/JGIM.2020010102 (SSCI)
Mode and Mechanism of Green Innovation Based on User Involvement Electronic Platform under the Context of Green Education in China. EURASIA Journal of Mathematics, Science and Technology Education, 2017, 13(10): 6619–6634. https://doi.org/10.12973/ejmste/78178 (SSCI)
Risk in Integrated Leapfrogging Mode of Technological Innovation. Kybernetes, 2012, 41(10): 1423–1439. https://doi.org/10.1108/03684921211276657 (SCI)
Major Publications in Chinese Journals
Study on the Development Status and Evolution Trend of China’s Sci-Tech Innovation Corridors. Science, Technology and Management, 2022, 24(02): 1–14.
Exploration on Building Teaching Teams for Marketing Majors in Science and Engineering Universities under the New Liberal Arts Background. Education and Teaching Forum, 2021(35): 84–87.
Principles and Strategies of Micro-Innovation: A Case Study of the Mobile Phone Industry. Tsinghua Business Review, 2019(03): 46–52.
Analysis of Regional Differences in R&D Expenditure and Its Correlation with Per Capita GDP in China. China Soft Science, 2012(10): 78–87.
Conceptual Distinction and Paradigm Construction of Industry–University–Research Collaboration. Studies in Science of Science, 2012(08): 1206–1210.
Basic Assessment of China’s Enterprise-Centered Technological Innovation System. Forum on Science and Technology in China, 2012(03): 24–28, 62. (Core Journal)
Construction of an Enterprise-Centered Technological Innovation System: Theoretical Reflections and Suggestions. Research on Science and Technology Management, 2012(03): 81–84. (Core Journal)
A Paradigm Study on Building an Enterprise-Centered Regional Innovation System. Jianghan Tribune, 2011(09): 63–67. (Core Journal)
Monographs and Textbooks
Top Management Team Conflict and Its Management. Intellectual Property Publishing House, 2011.
Online Marketing. Wuhan University of Technology Press, 2024.
Major Honors and Academic Service
Research Awards
First Prize, National Commercial Science and Technology Progress Award (Rank: 3), 2016
Second Prize, National Commercial Science and Technology Progress Award (Rank: 4), 2015
Second Prize, Hubei Provincial Science and Technology Progress Award (Rank: 3), 2013
Morning Light Program Award, Wuhan, 2012
Third Prize, Hubei Provincial Science and Technology Progress Award (Rank: 6), 2011
Major Scientific and Technological Achievements Award of Hubei Province (Rank: 6), 2010
Teaching Awards
Special Prize (Top Award), Teaching Achievement Award of Wuhan University of Technology (Rank: 3), 2022
First Prize, First Teaching Innovation Competition for University Faculty (Rank: 3), 2021
National First-Class Undergraduate Course, Marketing Management and Planning (Rank: 3), 2020
First Prize, Teaching Achievement Award of Wuhan University of Technology (Rank: 3), December 2019
Third Prize, Teaching Achievement Award of Higher Education Institutions in Hubei Province (Rank: 5), March 2013
First Prize, Teaching Achievement Award of Wuhan University of Technology (Rank: 5), October 2012
Third Prize, Young Faculty Teaching Competition, Wuhan University of Technology, 2012
Student Competition Mentorship and Awards
Supervised students in the 14th “CP Group Cup” National Undergraduate Market Research and Analysis Competition, winning 3 National Third Prizes and 3 Provincial First Prizes, 2024.
Supervised the 2024 National Business Elite Challenge – Brand Planning Competition, winning 1 National Second Prize and 1 Provincial First Prize, 2024.
Supervised students in the 12th “CP Group Cup” National Undergraduate Market Research and Analysis Competition, winning 1 National Third Prize and 1 Provincial First Prize, 2022.
Supervised the 12th “Challenge Cup” China College Students’ Entrepreneurship Competition, winning 1 National Third Prize and 1 Provincial First Prize, 2020.
Supervised the 11th “Challenge Cup” Hubei Provincial College Students’ Entrepreneurship Competition, winning 1 Provincial First Prize, 2020.
Supervised the 12th “Challenge Cup • Bank of China” College Students’ Entrepreneurship Competition (Hubei Province), winning 1 Provincial First Prize, 2020.
Supervised the 5th “Internet+” College Students Innovation and Entrepreneurship Competition, winning the Bronze Award in the “Red Tourism—Business Track” (Hubei Province), 2019.
Supervised the “Zhou Hei Ya Cup” Hubei Provincial College Student Marketing Planning Competition, winning the First Prize in the Final Round (selected from 819 teams representing 51 universities across the province), 2014.
Other Honors
Outstanding Contribution Award, 3rd “Excellence Contribution Award,” School of Management, Wuhan University of Technology, 2024.
Excellent Advisor Award, 1st “Excellence Talent Award,” School of Management, Wuhan University of Technology, 2023.
Outstanding Contribution Award, 2nd “Excellence Contribution Award,” School of Management, Wuhan University of Technology, 2022.
Outstanding Contribution Award, 1st “Excellence Contribution Award,” School of Management, Wuhan University of Technology, 2021.
Excellent Class Advisor, Wuhan University of Technology, 2020–2021 Academic Year.
Outstanding Staff Award, Wuhan University of Technology, 2012.
Academic and Professional Service
Member, Academy of Management (AOM), USA
Committee Member, Service Systems Engineering Division, Systems Engineering Society of China
Senior Member, Complexity Science and Management Division, China Society of Technological Economics
Expert Member, Intelligent Learning and Innovation Committee, China Wise Engineering Association
Academic Bridge Expert, Human Development Committee, Chinese Society of Educational Development Strategy
Board Member, Hubei Society for Science of Science and S&T Management
Board Member, Hubei Marketing Association
Board Member, Hubei Business Economics Association
Editorial Board Member
Journal on Innovation and Sustainability – RISUS
International Journal of Engineering Innovation and Management
Journal of Entrepreneurship and Business Development
Reviewer for International Journals
Including: Journal of Cleaner Production, Behavioral Sciences, Journal of Industrial Information Integration, and other SCI/SSCI-indexed journals.
Additional Information
Recruiting master’s students in Business Administration and Asset Evaluation.
Admitted students are expected to possess: Strong ability to read academic literature in English, Solid foundation in mathematical statistics
