title: Lecturer
E-mail: morninghy@whut.edu.cn
Research Interests: .
New Product Development
Platform Innovation
Channel Management
Selected Publications：
ü Fue Zeng; Ying Huang; Zhenxin Xiao; Cheng Lu Wang; Maggie Chuoyan Dong (2021). The dark side of channel rewards for observer distributors: A social comparison perspective. Journal of Business Research, 132: 441–452.
ü Zhiqiang Liu;Yanyi Huang; Ying Huang; Yiping Amy Song; Ajay Kumar (2022). How does one-sided versus two-sided customer orientation affect B2B platform’s innovation. Journal of Business Research, 141: 619–632.
ü Ying Huang; Wenlong Mu (2025). Strategy adaptation under external uncertainty: Examining speed-based competitions. Management Decision, 63(5): 1703–1721.
ü Qing Ye; Ying Huang; Fue Zeng; Alexandra Ni; Tianyang Lou (2025). Understanding the Effects of Uncertainty on NPD Speed: A Temporal Perspective. International Marketing Review.
