Title: Lecturer
E-mail: qiux@whut.edu.cn
Research Interests: Digital Strategy, Green Performance.
PROFESSIONAL PROFILE
A dedicated lecturer and researcher with a Ph.D. in Industrial Economics. Expertise lies at the intersection of digital strategy and green performance, with a proven track record of securing and executing government-funded and industry-commissioned research projects. Particular experience in guiding the digital transformation of major corporations, such as China Tobacco Hubei Industrial LLC.
EDUCATION
· Ph.D. in Industrial Economics
o Wuhan University of Technology, Wuhan, China, 2009
· Master in Msc Marketing
o University of Birmingham, UK, 2003
· Academic Visit
o Desautels Faculty of Management, McGill University, Montreal, Canada, 2013
TEACHING
· Consumer Behavior; Visualized Marketing; Strategic Marketing
RESEARCH PROJECTS
· "Research on the Application of Digital Transformation Strategy System for China Tobacco Hubei Industrial LLC"
o Role: Principal Investigator (Commissioned Project)
o Funding: CNY 100,000
o Duration: 2023 – 2024
· "Applied Research on the Integrated Management and Control Model for Enterprise Strategy and Operations of China Tobacco Hubei Industrial LLC"
o Role: Principal Investigator (Commissioned Project)
o Funding: CNY 120,000
o Duration:2021 – 2022
· "Marketing System Research for High-End Housing Based on E-Commerce Applications"
o Role: Principal Investigator (Hubei Soft Science Research Program)
o Funding: CNY 50,000
o Duration:2010 – 2011
PUBLICATIONS
· X. Qiu, H. Y. Kai, et al. (2021). Wireless Location Algorithm Using Digital Broadcasting Signals based on Artificial Neural. Complexity.
· H. Y. Kai, X. Qiu, et al. (2020). MIMO Cross-Layer Secure Communication Algorithm for Cyber Physical Systems Based on Interference Strategies. IEEE Access, 8, 797-810.
· Global Marketing Management (Associate Editor). Wuhan University of Technology Press, 2023.
PROFESSIONAL SERVICE
· Deputy Director, Case Center, School of Management, Wuhan University of Technology
