title: Associate Professor
E-mail: 1409318082@qq.com
Research Interests: . Marketing Management;
Consumer Behavior; Corporate Strategic Management
Personal profile:
Female, Han ethnicity, born in June 1971 in Xinxiang, Henan Province. She graduated from Wuhan University of Technology in 2011 with a Doctor of Management degree, majoring in Management Science and Engineering. She conducted academic visits at the University of Vaasa in Finland from 2014 to 2015. Currently, she serves as an Associate Professor in the Marketing Department of the School of Management at Wuhan University of Technology, and is the leader of the provincial first-class course Virtual Simulation Experiment of Consumer Behavior.
Her honors include: (1) Second Prize of Hubei Provincial Science and Technology Progress Award (Rank 5, 2010)
(2) Advanced Individual for Excellent Employment (2023)
(3)Outstanding "Sinking" Party Member of the Community (2022, 2021)
(4) Certificate of Community Volunteer for COVID-19 Prevention and Control (2020)
She has participated in over 40 research projects, including national-level, provincial-level, and enterprise-oriented horizontal projects.
The courses she mainly teaches are: Consumer Behavior Observation Experiment, Tourism Marketing, Marketing Management, Public Relations, Pricing Management, Consumer Behavior, Marketing Strategy, and Consumer Insight
Representative Research Projects: [1] Horizontal Project, Study on Regional Cooperative Innovation of Enterprises, RMB 130,000, 2012-2013
[2] Horizontal Project, Study on Customer Satisfaction of Family Cars, RMB 55,000, 2011-2012
Representative Papers (Since 2010): [1] Liyanqiu, Feng J*. Research on Marketing Strategy Innovation of Health & Medical APP under the Background of the Mobile Internet. Proceedings of the 6th International Conference on Innovation & Management, 2016: 753-757. (CPCI-SSH)
[2] Li Y Q, Feng J. Research on Innovative Development Strategies of Health Medical APPs Based on User Stickiness. Science-Technology Enterprise Monthly, 2016, 29(20): 34-36.
